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这几种怪味可乐,你可能从未听说

Alex Scimecca 2018年03月10日

新口味不见得都能大获成功,不过开发独特口味的尝试值得赞扬。

可口可乐公司(Coca-Cola Company)宣布将在日本市场推出新款酒精饮料。这种低酒精饮品,或者叫Chu-Hi,就是给酒精含量较低的烧酒加上各种口味。这不是可口可乐第一次尝试新口味,尤其是在日本市场。

新口味不见得都能大获成功,不过开发独特口味的尝试值得赞扬。下面是其他五种不同寻常的可口可乐产品。

The Coca-Cola Company announced it’ll be adding a new alcoholic beverage to its portfolio exclusively in the Japanese market. The low-alcohol drink, or Chu-Hi, will be a watered-down mixture of the shōchū spirit plus flavoring. This isn’t the first time Coca-Cola has experimented with flavors and tastes, especially in Japan.

Not all flavors are successful, but the unique flavors deserve a round of applause. Below are five other unusual Coca-Cola products that were released.

苦味可乐

1969年,可口可乐在意大利推出苦味可乐,作为开胃饮料使用。设计这款产品的初衷是在餐前饮用,促进消化,不过由于不敌竞争对手金巴利苦酒(Campari)和圣培露矿泉水(San Pellegrino),苦味可乐在2009年停产。

Introduced in 1969, Beverly was an Italian apertif. Designed to be consumed before meals and believed to aid digestion, competitors like Campari and San Pellegrino led to its discontinuation in 2009.

新可口可乐

可口可乐为昙花一现的新可口可乐所制作的广告牌。(照片由托德·吉普斯坦/考比斯通过盖蒂图片社提供

1985年,这家有着99年历史的公司决定放弃传统的可口可乐配方,推出一款更新更甜的产品,以期与百事可乐(Pepsi)竞争。味觉盲测表明,与旧配方相比,人们普遍更喜欢新的可乐配方。然而,在决定更换配方的三个月后,公司宣布经典的可口可乐重回市场。

In 1985, the 99-year-old company decided it was scrapping its classic Coke recipe for a newer and sweeter version to compete with Pepsi.In blind taste tests, people generally preferred the new recipe compared to the old. But three months after making the switch, the company announced the return of the classic Coca-Cola.

OK汽水

可口可乐新推出的OK汽水以朴素的外观设计、厌世的青少年脸庞、“OK”标志、仿写的禅语为特点,经过市场测试,将青少年定为目标客户。(照片由特德·泰/生活图片库/盖蒂图片社提供)

1993年,可口可乐推出这款产品,希望攻占“X一代”消费者的市场。广告宣传中,OK汽水包装上印着神情冷酷的头像,与“X一代”愤世嫉俗、不抱幻想的思想和状态呼应。它的口号是“一切都会OK”,还有自己的宣言。1995年,OK汽水停产。

This product was launched to capture the Generation X market in 1993. OK Soda cans had grim-looking illustrations in its ad campaign that responded to the idea that Generation X was cynical and disillusioned. It’s slogan was “Things are going to be ok” and it even had its own manifesto. It was discontinued in 1995.

咖啡可乐

 

咖啡味的汽水?可口可乐耗时两年开发配方,终于在2006年推出咖啡味碳酸饮料。可口可乐希望它能打入高端咖啡市场,结果仅一年后就不得不停止生产咖啡可乐。

Coffee in soda? Coca-Cola developed this recipe for two years and finally released the carbonated coffee drink in 2006. It hoped it would tap into the premium coffee markets, but just one year later Blak was discontinued.

吸脂可乐

图片中左侧为姜味可乐,右侧为吸脂可乐

经过十余年的研发,可口可乐公司推出了首款符合日本特定保健用食品标准的汽水。吸脂可乐中不含卡路里和糖分,含有抑制脂肪吸收和帮助调节血糖水平的纤维。(龙8国际|官网)

译者:严匡正

After more than a decade of research and development, Coca-Cola launched its first ever soda approved by the FOSHU Japanese food standard. The no-calorie and no-sugar drink contains fiber that will help suppress fat absorption and help moderate blood sugar levels.

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