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商业 - 科技

颠覆者来了!苹果或将推出新闻付费订阅服务

Don Resinger 2018年04月24日

新近报道显示,苹果公司盯上了媒体行业。

彭博社报道援引知情者称,美国科技巨头苹果计划推出月度订阅服务,向用户提供杂志内容。报道称,在苹果新闻应用Apple News订阅后,用户就可以阅读多家杂志和新闻媒体的付费内容。订阅服务部分收入分给内容提供方。

Apple News是苹果iOS移动操作系统2015年上线的一款应用。用户可在应用里搜索多个来源的内容,可订阅免费内容,也能随时查看订阅刊物最新更新。Apple News还有推荐功能,能根据用户偏好针对性推荐内容。

苹果并未确认Apple News新服务的计划。但今年3月收购初创公司Texture时苹果曾暗示,新闻订阅方面或有所行动。Texture用户可订阅超过200多家杂志,用户通过Texture应用就能阅读内容。每月只需花9.99美元,用户就可以尽情阅读杂志。

彭博社的消息人士透露,苹果已将Texture的团队整合到Apple News部门中。据彭博报道,苹果完成收购后裁撤了20名Texture的员工。

若彭博社上述报道属实,苹果就将运用Texture的服务打造自己的新闻订阅服务。

不过,这项新业务还有诸多疑问。据彭博社消息,苹果将在今年晚些时候正式推出,具体时间未知。而且目前尚不清楚定价,以及会有多少发行方愿意参与。

今年6月,苹果将举行一年一度的全球开发者大会。苹果素有在活动期间发布新软件和服务的传统。苹果可能会在今年的开发者大会上透露有关新服务的消息。(财富中文网)

译者:Pessy

审校:夏林

 

The tech giant is planning to launch a monthly subscription service that would give users access to magazine content, Bloomberg is reporting, citing people who claim to have knowledge of the plans. Customers would subscribe to a premium Apple News offering that would give them access to paid media content from a variety of magazines and news outlets. Apple would then share a portion of that revenue with those publishers, the report says.

Apple News launched in 2015 as an app available on the company’s iOS mobile operating system. From the app, users can search for content from a variety of sources. Users can also subscribe for free to content to always see the latest from a respective publication. Apple News also includes a recommendation feature that surfaces content based on a user’s tastes in news.

While Apple hasn’t confirmed its plans for Apple News, the company in March signaled that it could be moving towards a news subscription model when it acquired the startup Texture. The service gives users the option to subscribe to more than 200 magazines and read their content via the Texture app. The service costs $9.99 per month for access to as many magazines as users want.

According to Bloomberg‘s sources, Apple has integrated the former Texture team into its Apple News division. The company also laid off 20 former Texture employees after its acquisition, according to Bloomberg.

If the Bloomberg report is accurate, it would appear that Apple is using the Texture service to build its news subscription offering.

Still, questions abound. According to Bloomberg‘s sources, Apple’s service will launch sometime later this year, but exactly when is unknown. It’s also unclear how much the service might cost and which publishers will be participating.

Apple will be holding its annual Worldwide Developers Conference in June, where it typically announces new software and services. It’s possible the company could shed some light on its news plans at that event.

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